Communication Design and Management

Licence Type
Lisans
Term Duration
1-4
Start Date
25 October 2023
Contact
info@arucad.edu.tr
+90 (392) 650 65 55

Communication, which is a general function in business and social life, ensures the realisation of vital processes such as product and service production, social cohesion, the spread of ideas, and interpersonal relations.

In the ARUCAD Communication Design and Management programme, an integrated curriculum based on art and communication-based design and the professional planning and management of communication has been created.

Throughout their training, the students of the department are committed to designing and strategically combining creative and qualified communication content, communication processes, corporate communication actions, corporate communication tools and media, which are necessary for the specific target audiences of different types of sectors such as the business world, public institutions, non-governmental organizations, with an artistic perspective. They will learn to manage. In this way, students will graduate equipped with holistic skills and knowledge, having an equal command of the academic-scientific and artistic-creative aspects of the profession.

First Year Second Year Third Year Fourth Year

YEAR 1
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit						Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T		P	L	C	ECTS	Pre-requisite
1	1	COMM 101	Fundamentals of Communication	FC	3		0	0	3	5
2	1	CODE 101	Fundamentals of Business and Economics	AC	3		0	0	3	5
3	1	COMM 103	Media Literacy	FC	3		0	0	3	5
4	1	DIME 101	Media Skills	AC	2		2	0	3	5
5	1	VCDE 111	Basic Design	AC	2		2	0	3	6
6	1	SOFL101	Academic English I	UC	3		0	0	3	4
Total Credits					16		4	0	18	30
*SPRING*
7	2	COMM 102	History of Communication	FC	3		0	0	3	5
8	2	CODE 102	Principles of Marketing	AC	3		0	0	3	5
9	2	GAME 102	Sign, Representation and Symbols	AC	3		0	0	3	5
10	2	CODE 104	Behavioral Sciences	AC	3		0	0	3	6
11	2	DIME 102	Web Technologies	AC	2		2	0	3	5
12	2	SOFL 102	Academic English II	UC	3		0	0	3	4
Total Credits					17	2		0	18	30

YEAR 2
*FALL*
13	3	COMM 201	Theories of Communication	FC	3		0	0	3	5
14	3	DIME 203	Digital Media Marketing	AC	2		2	0	3	5
15	3	CODE 201	Digital Transformation Management and Industry 4.0	AC	3		0	0	3	5
16	3	CODE 203	Strategic Communication Planning and Management	AC	2		2	0	3	6
17	3	TUDI/TURK 201	Turkish Language I	UC	2		0	0	2	2
18	3	AIIT/ HIST 201	Atatürk Principles and History of Revolutions I	UC	2		0	0	2	2
19	3	AE	Area Elective I	AE	3		0	0	3	5
Total Credits					17	4		0	19	30
*SPRING*
20	4	COMM 202	Sociology of Communication	FC	3		0	0	3	5
21	4	CODE 202	Integrated Marketing Communication	FC	3		0	0	3	6
22	4	VCDE 202	Theory of Design	AC	3		0	0	3	5
23	4	VCDE 222	Publication Design	AC	2		2	0	3	5
24	4	TUDI/TURK 202	Turkish Language II	UC	2		0	0	2	2
25	4	AIIT/ HIST 202	Atatürk Principles and History of Revolutions II	UC	2		0	0	2	2
26	4	AE	Area Elective II	AE	3		0	0	3	5
Total Credits					18		2	0	19	30

YEAR 3
*FALL*
27	5	COMM 301	Research Methods in Social Sciences	FC	3	0	0	3	5
28	5	DIME 301	Writing Skills	AC	2	2	0	3	5
29	5	CODE 301	Brand Communication	AC	3	0	0	3	5
30	5	VCDE 307	Infographic Design	AC	2	2	0	3	5
31	5	AE	Area Elective III	AE	3	0	0	3	5
32	5	FE	Faculty Elective I	FE	3	0	0	3	5
Total Credits					16	4	0	18	30
*SPRING*
33	6	COMM 302	Creative and Critical Thinking	FC	3	0	0	3	5
34	6	DIME 302	Creative Data Visualization	AC	2	2	0	3	5
35	6	COMM 304	Communication Strategies for NGO’s	AC	3	0	0	3	5
36	6	COMM 306	Entrepreneurship and Project Managing	AC	2	2	0	3	5
37	6	AE	Area Elective IV	AE	2	2	0	3	5
38	6	FE	Faculty Elective II	FE	2	2	0	3	5
Total Credits					14	8	0	18	30

YEAR 4
*FALL*
39	7	CODE 401	Corporate Social Responsibility	FC	3	0	0	3	5
40	7	CODE 403	Campaign Planning and Design	FC	2	4	0	4	10
41	7	AE	Area Elective V	AE	2	2	0	3	5
42	7	FE	Faculty Elective III	FE	2	2	0	3	5
43	7	UE	University Elective I	UE	2	2	0	3	5
Total Credits					11	10	0	16	30
*SPRING*
44	8	CODE 402	Business Sustainability	AC	2	2	0	3	5
45	8	CODE 404	Final Project	AC	2	4	0	4	10
46	8	AE	Area Elective VI	AE	2	2	0	3	5
47	8	FE	Faculty Elective IV	FE	2	2	0	3	5
48	8	UE	University Elective II	UE	2	2	0	3	5
Total Credits					10	12	0	16	30

COMM 101 Fundamentals of Communication
This course aims to teach students communication theories and the elements, modes and forms of communication. The aim of this course is to introduce students to the field of communication and basic concepts of communication. The course starts from the foundations of communication; and includes language, discourse and representation problems.

CODE 101 Fundementals of Business and Economics
Fundamentals of Business and Economics is a basic introductory course in which students acquire knowledge that allows them to be familiar with concepts of economics, business and administration tools, so students can interpret business reality from a systematic and global perspective.

COMM 103 Media Literacy
In the course, media literacy, media literacy in the world and media literacy in Cyprus will be examined. Answer to the question of "why is media literacy necessary?" will be sought. In the course, the impact of mass media and presented content on social, cultural and economic life depending on the consumption habits of the target audience will be examined.

DIME 101 Media Skills
This course introduces students to various sharing environments where they can edit content over the internet and the basics of social media tools and terminology. Students will learn the tools for blogging, basics of web design and they will be able to learn to create and share content on different social media platforms in this course.

VCDE 111 Basic Design
Basic Design is a fundamental course, structured upon and around the needs of students perusing design major. This course is compulsory and created in order to build a strong foundation for further, more advanced courses in visual communication design.

SOFL 101 Academic English I
Students who regularly attend this course; They will have the opportunity to practice a range of study skills, including but not limited to goal setting, organization, time use, concentration and note taking. Students will be given important articles written in modern English and students will learn to discuss and write responses at an academic level. At the end of the lessons, each student will be able to derive the meaning of unknown words in a reading text, write paragraphs and articles, summarize, discuss and write reply letters.

COMM 102 History of Communication
This course aims to teach students the history of communication studies and the elements, modes and forms of communication. The aim of this course is to introduce students the field of communication from basic concepts of communication. The course starts from the history the communication; and includes language, discourse and representation problems.

CODE 102 Principles of Marketing
This course introduces principles and problems of marketing goods and services. Topics include producing, promotion, placement and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision-making for communication management.

GAME 102 Sign, Representation and Symbols
This course focuses on the theoretical part of Sign, Symbols & Representation. Teaching the fundamentals of Semiotics and preparing the student for their future projects with a better understanding and how and what can work and still create a meaning. It focuses on Sign and mainly the creation of meaning to sign, symbols and representations.

CODE 104 Behavioral Sciences
This course looks at individuals and their behavior along with the behavior of societies, groups, and cultures, and processes which can contribute to specific behaviors within the context of communication management.

DIME 102 Web Technologies
The aim of this course is to teach the students how to design and create their own web sites with the necessary software and also to teach them how to use the current web design platforms such as WordPress, wix, squarespace and to create the visibility on the internet.,

SOFL 102 Academic English II
Students who regularly attend this course; They will have the opportunity to practice a range of study skills, including but not limited to goal setting, organization, time use, concentration and note taking. Students will be given important articles written in modern English and students will learn to discuss and write responses at an academic level. At the end of the lessons, each student will be able to derive the meaning of unknown words in a reading text, write paragraphs and articles, summarize, discuss and write reply letters.

COMM 201 Theories of Communication
This course aims to teach students the history of communication studies and the elements, modes and forms of communication. The aim of this course is to introduce students the field of communication from basic concepts of communication. The course starts from the history the communication; and includes language, discourse and representation problems.

DIME 203 Digital Media Marketing
The aim of the Digital Media Marketing Course is to provide students the new approaches in marketing through emerging media channels. Students will be equiped with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop and execute a successful digital media marketing plans.

CODE 201 Digital Transformation Management and Industry 4.0
This course is designed to help students to understand the digital transformation process. Within the scope of the course; the chronological development of digital transformation and application of technological innovations to business processes will be explained. In addition, the phenomenon of industry 4.0, which is defined as the fourth industrial revolution in the context of social history, will be discussed.

CODE 203 Strategic Communication Planning and Management
In this course, planning the corporate communication program according to corporate goals, designing communication tools and messages, running the communication program and measuring the communication added value are discussed.

TUDI/TURK 201 Turkish Language I
The aim of the course is to comprehend the structure and functioning features of the mother tongue to every young person who has higher education and to gain the ability to use Turkish correctly and beautifully as a means of written and verbal expression in terms of language-thought connection. Another goal is to make a unifying and integrative language prevailing in teaching and to raise young people who have native language awareness.

AIIT/HIST 201 Atatürk Principles and History of Revolutions I
Atatürk's Principles and History of Turkish Revolution course; telling students how to establish the circumstances under which the Republic of Turkey, forming the government intends to adopt the basic principles of Ataturk. The reason why his principles were transferred to the field of application is explained with case studies that not only the Turkish Nation but also the whole humanity need more than ever.

CODE 205 Art History for Creative Communication
The course emphasizes a deep conceptual understanding of art historical concepts. Students will develop the essential skills of visual and contextual analysis. By examining works of art from diverse cultures and the relationships among these works, students develop an understanding of global artistic traditions. Students analyze works of art in their contexts, considering issues of patronage, gender, politics, religion, and ethnicity. The interpretation of the work of art is based upon its intended use, audience, and the role of the artist and the work of art in its particular society. Students will expand their knowledge of history, geography, politics, religion, languages, and literature, as they explore the story of people as told through the art they created. The yearlong course is designed to be a chronological examination of art through units of study that are adapted from chapters in the textbook.

CODE 207 Design Culture for Corporate Identity
In this unit students will recognize design as an integral part of culture and society through recent history, contemporary practice and futuristic visions. Through analysis of case studies from the most critical and cutting edge designs and technologies of different disciplines in crucial periods in time (since the industrial revolution to our days) we will discuss how design professions and practice have evolved to a contemporary multidisciplinary practice. Key examples of designs and designers in different media (including, but not limited to books, magazines, films and websites) will also be analyzed and contextualized. The unit will explore past, present and futuristic roles of design in society, by understanding movements, trends and lifestyles through analysis and discussion of influences and relationships between design 'products' (including graphics, objects, environments and digital outcomes, corporate identity among others) and different people within multiple cultures and contexts.

COMM 202 Sociology of Communication
This course aims to facilitate a sociological way of understanding mass media in the current society. This course will provide students with a foundation in various sociological theories of communication from the early 20th century up to today.

CODE 202 Integrated Marketing Communication
The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning.

VCDE 202 Theory of Design
The course gives the information about the values which makes design possible in mind. It also aims to teach how design styles emerged according to the periods or designers’ different under-standing of design.

VCDE 222 Publication Design
Focusing in the key between design and communication, this course will go through all the aspects of graphic design in a wider range by developing student’s skills in presenting visuals, graphical images and contents in a professional way. One of the goals of this course is to be able to create visual identity and a well-organized structure for all sort of media mostly focusing on magazines, catalogues, books and websites.

TUDI / TURK 202 Turkish Language II
The aim of the course is to comprehend the structure and functioning features of the mother tongue to every young person who has higher education and to gain the ability to use Turkish correctly and beautifully as a means of written and verbal expression in terms of language-thought connection. Another goal is to make a unifying and integrative language prevailing in teaching and to raise young people who have native language awareness.

AIIT / HIST 202 Atatürk Principles and History of Revolutions II
Atatürk's Principles and History of Turkish Revolution course; telling students how to establish the circumstances under which the Republic of Turkey, forming the government intends to adopt the basic principles of Ataturk. The reason why his principles were transferred to the field of application is explained with case studies that not only the Turkish Nation but also the whole humanity need more than ever.

CODE 204 Marketing Research
The course is broadly structured to follow the steps in the marketing research process. The topics include problem definition, research design (exploratory, descriptive and causal), data collection methods, questionnaire design and attitude measurement, sampling schemes, and data analysis.

CODE 206 Media Management
Media Management focuses on the development of the media plan and includes a study of media as an element of the marketing communication process, the development of advertising budgets, media selection methods, media buying processes and evaluation/control procedures.

COMM 301 Research Methods in Social Sciences
The purpose of this course is to familiarize you with the logic of social science inquiry, strategies of research design, and a variety of research methods. In other words, this course is about how social scientists do research. We will compare quantitative and qualitative approaches to social science research in terms of their epistemologies, their research design strategies, and the tools they offer for carrying out social science research.

DIME 301 Writing Skills
This course teaches the core skills of news judgment, news writing, basic reporting and editing, feature writing, law and ethics --- and covering news from diverse communities

CODE 301 Brand Communication
This course aims to develop students’ understanding of the importance of brand equity as well as how to build, measure, and manage brand equity. It will cover topics in the utilities of branding, steps/process of building brands, methods of measuring brand equity, ways to leverage brand equity, strategies in managing brand portfolios, and management of brands over time, geographic boundaries, and market segments. Because of the importance of digital marketing and social media management in the process of branding, concepts and practices in these areas are discussed throughout the four modules. Additional emphasis is placed on market intelligence and data analytics as they become critical tools for brand success.

VCDE 307 Infographic Design

The aim of this course is to provide education on the design logic of detailed and illustrative graphic works that are prepared to enable easy understanding of intensive data in terms of content and meaning. During the lessons, different applications will be carried out on the visualization of large amounts of data that are difficult to perceive in text form with the help of graphic elements and illustrations.

CODE 303 Music Culture for Communication Managers
This course will introduce you to a variety of musical styles outside the Western art music tradition and within cultural, social and/or political contexts. You will acquire basic knowledge about specific music traditions and will learn to write critically about music as an aspect of culture and society. The study of music from a cultural perspective illustrates the important role of music as a means of expression grounded in religious, political, social, and cultural identity. The course will cover a wide range of music traditions from various parts of the world including Latin America, Africa, the Middle East, and Asia. Occasional guest musicians will give lecture/demonstrations in class to help you better understand a particular musical tradition.

CODE 305 Leadership
The course provides a roadmap to achieving excellence in Leadership. It outlines the theoretical foundations of the concept of Leadership through a thorough review of leadership theories and provides students with the opportunity to understand what it takes to influence and empower others.

FACULTY ELECTIVE

COMM 302 Creative and Critical Thinking
The aim of this course is to help students understand and practice the techniques and tools that enable them to enhance and develop their creativity as well as the appreciation of creativity in other people. In this course, students will learn the techniques of problem solving in engineering and the knowledge and use of creative techniques for obtaining new or alternative solutions, to teamwork, to motivation, for improving performance of alternative solutions, as well as the concept of innovation in all areas of their future professional work.

DIME 302 Creative Data Visualization
This course will provide a thorough grounding in the state of the art data visualization. Students will read and discuss relevant texts and research papers, as well as be evaluated using a series of programming projects involving cutting-edge data visualization libraries.

COMM 304 Communication Strategies for NGO’s
In this course, effective communication strategies and frameworks for NGO’s for internal and external interactions will be examined to clarify the most appropriate communication tools for developing communication plans to reach defined target groups.

COMM 306 Entrepreneurship and Project Managing
This course provides a systematic and thorough introduction to all aspects of project management. Projects are an increasingly important aspect of modern business. Therefore, the course underlines the importance of understanding the relation between projects and the strategic goals of the organisation. The course also discusses the technical, cultural, and interpersonal skills necessary to successfully manage projects from start to finish. It emphasises that project management is a professional discipline with its own tools, body of knowledge, and skills. Concepts are reinforced by case studies covering a wide variety of project types and industries.

CODE 302 History of Civilization
This course introduces world history from the dawn of civilization to the early modern era. Topics include Eurasian, African, American, and Greco-Roman civilizations and Christian, Islamic and Byzantine cultures. Upon completion, students should be able to analyze significant political, socioeconomic, and cultural developments in pre-modern world civilizations.

CODE 304 Presentation Skills
This practical one-day course will improve participants', public speaking skills and knowledge. The training includes effective presentation techniques to enable delegates to present professionally and confidently, as well as engage well with the audience.

FACULTY ELECTIVE

CODE 401 Corporate Social Responsibility
This course will investigate the productive processes transformations in the era of the 4.0 industrial revolution. The objective of the course is to share with the student’s concepts and knowledge related to the changes of the economic processes and its implications on the organizations. The expected impact of the course is to improve the awareness of the students for their professional choices.

CODE 403 Campaign Planning and Design

In this course, the characteristics, purpose and planning principles of the communication campaign are discussed. The course includes the design process of campaign communication tools and the management of this process.

CODE 405 Communication Agency Management
In this course, meeting the corporate communication needs by consulting communication agencies, client-institution relations and intra-agency operations are discussed. Students Learn the inner workings and the problem solving towards issues related with agency management.

CODE 407 Communication Management for Local Governments
This course will provide knowledge and skills about communicating with the citizens and potential target audiences of local governments, which have a large place in social services, with continuous, aesthetic and well-designed media.

FACULTY ELECTIVE

UNIVERSITY ELECTIVE

CODE 402 Business Sustainability
The course focuses on key knowledge areas of sustainability theory and practice, including population, ecosystems, global change, energy, agriculture, water, environmental economics and policy, ethics, and cultural history.

CODE 404 Final Project
In this course, students are required to bring together the knowledge and skills they have learned over the course of four years, to develop a strategic communication program and to implement a part of this program.

CODE 406 Event Management Practice
This course brings together the theoretical and practical applications of event planning. Students are required to plan, implement and conduct an analysis of an actual event. This course provides a synthesis of all planning, execution and post-event analysis. Such an event may be a benefit, arts and design industry event, entertainment event, trade show or an event in the fields of hospitality, marketing and advertising, or sports.

CODE 408 Global Issues in Communication
The aim of the course is to convey and discuss the views and experiences of experts on new knowledge and skills required for corporate communication management within the framework of current technological developments.

FACULTY ELECTIVE

UNIVERSITY ELECTIVE

VCDE 207 Interpersonal Relationships and Communication
In this course it is aimed to increase awarnes of the importance of communication in the daily life and in the business life, to enhance them to solve their communication problems and improve their ability by developing empathy skills. They will gain the ability to interpret verbal communication as well as verbal communication, to send correct messages to those who are in communication, and to understand what they mean better at the end of this course.

VCDE 211 Vectorial Drawing
This course introduces students to the Vectoral drawing techniques. The course starts with training on drawing basic geometric forms using varying tools for creating vector shapes. Throughout the course as students learn to create more complex shapes, they will be asked either to re-draw or to create original graphic design elements like; patterns, icons, symbols, emblems, logos, perspective drawings and even vector character designs. Creating state of art vector illustrations is the main objective of this course.

VCDE 301 Illustration
This course introduces students to the basics of Illustration; its purpose and creative process. Illustration is about communicating a specific conceptualised message to a target audience. And this course focuses on hand-crafted methods of visualising any conceptual commission through creative process. Any drawing, painting or printed work of art which explains, clarifies, illuminates, visually represents, or decorates a written text is considered an illustration, a.k.a. commercial art. Throughout the course; students will be given various assignments to create such art works in order to learn how to utilise this discipline for visual communication or commercial purposes.

VCDE 403 Graphic Design in Cinema
This course is all about non-sequential graphic design and art works for Cinema, short films and animations. The course is primarily about designing a Key-Visual movie Poster for any kind of movie or short film in production. The core idea of this course is to be able to communicate by means of Visual Narratology, so that the viewer can understand what the movie is about through the poster and other similar graphic design works.

GAME 212 Introduction to Matte Painting
The students are introduced to the basic principles and techniques of digital matte painting which is used as a medium for games and cinema. Students Will learn and understand a natural environment and be able to include it in there work.

COMM 308 Creative Writing
Creative Writing is a class activity course that discovers many different genres of literary writing. Students supposed to write every day and work on their writing assignments each weekly. Students will read selections from well-known, appreciated writers and follow their style and specific genre. Students supposed to be imaginative enough to write and create characters and settings. Moreover, students will learn to write in a multiplicity of styles, such as analysis essays, subjective narratives, creative fiction, short stories, and poetry. Projects are anticipated to arrange for more practice with specific writing techniques that can be applied to many other literary genres.

COMM 312 Media Law and Ethics
Media Law and Ethics is a main course for Faculty of Communication students, which aims to understand the ethical concepts including freedom, democracy, truth, objectivity, honesty and privacy. The course examines the ethical issues both in philosophical and practical ways to help maintaining the quality of information. Also, the course introduces students to the basic legal concepts on media industry and media content relating to legal regulation of the telecommunications industry, information technology, broadcasting, advertising, the entertainment industry, censorship, and internet and online services among others.

COMM 314 Creative Industries
The aim of this course is to provide students with a detailed understanding of how the knowledge is produced and distributed, and it aims to introduce the verity of the media industries in which students might work in the future. Also this course is a study on how human creates and transforms the information.