ADVE 132 (Creative) Advertising Design (1,4) 3
This course aims to teach the importance of creativity in contemporary advertising. Students learn the theoretical and practical aspects of the advertising industry. In this course, the results of creative advertising are handled in a social and commercial context. At the same time, methods that are becoming increasingly important in the advertising creation process, including viral and guerilla marketing, are discussed in detail. Students analyze the stories of selected advertising campaigns that have received successful returns on a national and international scale, and develop the ability to identify key features of creative advertising.
ADVE 302 Persuasion and Perception (3,0) 3
This course is about the persuasion and effectiveness of the advertorial presentations. The aim of the course is to study techniques of persuasion from the perception psychology point of view. Students are expected to create effective communication solutions with and persuasive presentations with varying target audiences. Subjects like planning for presentation, presentation techniques, body language, and overcoming stage fear will also be covered during lessons.
ANIM 331 Game Design Concepts (2,2) 3
The main objective of this course is to teach students all the aspects of game design from scratch up to the production phase. During this course students will learn about designing for varying game platforms. They will learn about game design procedure by creating their own narratives, character designs and layouts.
ANIM 411 3D Character Design (2,2) 3
Learning the necessary softwares for modeling organic forms will enable students to widen their perspective about how to use communication tools. Students will gain knowledge about a new visual tool by modeling varying organic beings.
ANIM 462 Animation Studio (0,6) 3
This is an introduction to animation course, which is a form of animated design. During this course, topics like all the basics of animation including both 2D and 3D animation will be covered.
DIME 253 Social Media Content Management (3,0) 3
Social media enables the companies to engage in marketing more easily, support their products and promote their sales. In this course, students learn how to increase the value of their social media accounts and use them strategically. Moreover, it is aimed to teach students how to collaborate with companies for promotions, to assess social media interaction, determine the target audience for the content, prepare editorial calendar and improve skills for crisis management
FIDE 203 History of Cinema in Turkey (3,0) 3
In this course, the historical development of cinema in Turkey will be examined in social and cultural context by means of dividing it into periods. In the course, differences in the structure of narrative cinema in Turkey and the peculiar characteristics of certain periods and their aesthetic views would be covered. Moreover, the changings in economic structure in Turkish cinema and the dynamics in the film industry will be discussed.
FIDE 301 Emerging Cinema (3,0) 3
The main objective of this course is to create more engaging interactions for the audience by means of combining modern cinema technologies with visual storytelling techniques. In this course, content creation is covered by 3 dimensional and 360-degree video production and virtual reality applications.
FIDE 431 3D Composition and Visual Effects (2,2) 3
This course provides the necessary skills and competencies for producing advanced visual effects using two-dimensional and three-dimensional elements for film and animation studies. In addition, the integration of different graphic elements with different scenes will be discussed during the course. It is aimed to support students to work on their own projects and apply some important techniques such as color equalization, motion tracking, light, artificial coloring and composition to their productions.
COMM 300 Entrepreneurship and Project Management (Technical Elective) (2,2) 3
The main objective of the course is to enable students to integrate the fields in communication such as entrepreneurship, innovative applications, sustainable development, project management with their specific research areas. Students will be able to combine their theoretical knowledge with practice. For this purpose, basic concepts of entrepreneurship and project management will be explained and successful examples in entrepreneurship will be examined. Students will learn how to set up their own businesses, analyse the sector, and how to manage risk factors. During the course, every stage including the transformation into practical arena would be examined and students will be able to design their works either individually or as a group.
COMM 303 Global Issues (3,0) 3
In this course, international and global issues that global communities are experiencing will be examined communication in a political, economic, social and environmental context. To this end, human rights, women's rights, children's rights, animal rights, democracy, migration, displacement, conflict zones, climate change, sustainability, economic globalization, poverty, resource sharing and transnational institutions, technological development, cultural diversity and identity concepts will be discussed. This course is also designed to provide theoretical background information for the course Communication Strategies for NGOs.
COMM 304 Communication Strategies for NGOs (3,0) 3
Non-Governmental Organizations have to develop and apply specific communication strategies due to their communication with social and political actors and stakeholders, support groups and digital opinion leaders. In this course, effective communication strategies and frameworks for NGO’s for internal and external interactions will be examined to clarify the most appropriate communication tools for developing communication plans to reach defined target groups. In this course, it is expected for students to contact with national and global NGOs for developing creative and solution-oriented strategies. Afterwards, the students will learn to conduct peculiar communication campaigns either as an individual or as a group.
COMM 320 Creative Writing (2,2) 3
This course is designed to explain the techniques of complex storytelling, multi-layered and in-depth stories, scripts and games. The course also covers complex and organic character development, time loop, multi-axis storytelling and theme selection techniques. This course, which is designed in accordance with the field of communication, focuses on developing ad text writing and slogans for design products and teaches students how to express their feelings and thoughts for taking part in web, TV and cinema projects. This course provides the necessary flexibility for writing in various fields of communication, and provides the theoretical and practical knowledge for writing for institutions and advertisements.
COMM 352 Creative Industries (3,0) 3
The aim of this course is to provide students with a detailed understanding of how the knowledge is produced and distributed, and it aims to introduce the media industries in which students will work when they graduate. How technological innovations affect the process of the creation of knowledge and thus its impact on culture and intercultural communication will be questioned in detail. Since theatre, visual arts, cinema, TV, radio, music, publishing, computer games, architecture, design, advertising and fashion are examples of media industries, the communication and interaction process in these different areas are the main topics that will be covered in the course. In other words, this course is a study on how human creates and transforms information, and thus it gives students the knowledge of the global media structure.
COMM 361 Post Production Studio (2,2) 3
This course aims to provide students with advanced knowledge and skills in video editing which is one of the basic stages of film production for digital post production. Editing, sound design, basic composition and color correction will be covered in the course. In order to create a strong technical and aesthetic background in post-production, the courses are taught by focusing both on practical and theoretical knowledge. In the course, students will obtain advanced post-production skills.
COMM 401 Political Communication Campaigns (3,0) 3
In this course, the campaigns that influenced world politics in the history will be examined and afterwards the organization of political campaigns suitable in today’s conditions will be analysed. Students will learn to analyse survey results, use survey data, create a clear message in a campaign, plan an effective digital communication strategy on social media and through web in general.