New Media and Communication

Today’s media companies are seeking communication and media professionals who not only can perform the duties of a journalist or a public relations or advertising practitioner, but who are also comfortable with visual design and content production for digital media—e.g. online publications, blogs, podcasts, virtual communities, interactive advertising.

About

New Media and Communication at ARUCAD is uniquely positioned to prepare students for today’s converging media environment, where communication professionals are expected to have a broad range of knowledge and creative skills, from critical thinking and excellent writing to the ability to create interactive media, digital arts, and strategic communication campaigns.

Students who opt for the New Media and Communication Department at ARUCAD shall surely benefit from a contemporary understanding of emerging trends in the evolving communication industry, as well as receiving guidance for connecting classroom learning with local and global market mechanisms.

Programme Type

Bachelor Degree

Duration

4 Years

Head of Department

Asst. Prof. Dr. Çağdaş Öğüç

New Media and Communication

Quick Links

Academic Staff

YEAR 1
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
1	1	İLET101	Fundamentals of Communication	FC	3	0	0	3	5
2	1	İLET105	Social Psychology	FC	3	0	0	3	5
3	1	İLET107	Basic Photography	FC	1	4	0	3	6
4	1	YMED105	Digital Design Concepts	AC	2	2	0	3	5
5	1	YMED107	Media Literacy	AC	3	0	0	3	5
6	1	INGL101	Academic English I	UC	3	0	0	3	4
Total Credits					15	6	0	18	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
7	2	İLET106	Sociology of Communication	FC	3	0	0	3	5
8	2	İLET108	Digital Marketing	FC	3	0	0	3	5
9	2	İLET122	Digital Storytelling	FC	2	2	0	3	5
10	2	YMED102	Web Technologies	AC	2	2	0	3	5
11	2	YMED106	Computer Graphics and Image	AC	2	2	0	3	6
12	2	INGL102	Academic English II	UC	3	0	0	3	4
Total Credits					15	6	0	18	30

YEAR 2
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
13	3	İLET201	Theories of Communication	FC	3	0	0	3	5
14	3	YMED205	Publishing	AC	2	2	0	3	6
15	3	YMED215	Digital Typography	AC	2	2	0	3	5
16	3	YMED219	Professional English I	AC	3	0	0	3	5
17	3	AIIT201	Atatürk Principles and History of Revolutions I	UC	2	0	0	2	2
18	3	TUDI201	Turkish Language I	UC	2	0	0	2	2
19	3		Area Elective I	AE	3	0	0	3	5
Total Credits					17	4	0	19	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
20	4	İLET204	Innovative Approaches	FC	3	0	0	3	5
21	4	İLET206	Communication Law and Ethics	FC	3	0	0	3	5
22	4	YMED202	Podcasting and Blogging	AC	2	2	0	3	6
23	4	YMED220	Professional English II	AC	3	0	0	3	5
24	4	AIIT202	Atatürk Principles and History of Revolutions II	UC	2	0	0	2	2
25	4	TUDI202	Turkish Language II	UC	2	0	0	2	2
26	4		Area Elective II	AE	2	2	0	3	5
Total Credits					16	4	0	19	30

YEAR 3
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
27	5	İLET301	Research Methods in Social Sciences	FC	3	0	0	3	5
28	5	YMED301	Writing Skills	AC	2	2	0	3	5
29	5	YMED313	Infographic Design	AC	2	2	0	3	5
30	5	YMED315	Motion Design and Visual Effects	AC	2	2	0	3	5
31	5		Area Elective III	AE	2	2	0	3	5
32	5		Faculty Elective I	FE	2	2	2	3	5
Total Credits					12	10	0	18	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
33	6	İLET302	Creative and Critical Thinking	FC	3	0	0	3	5
34	6	YMED304	Digital Media Portfolio	AC	2	2	0	3	5
35	6	YMED308	Internship	AC	0	0	0	0	5
36	6	YMED318	Interactive Design	AC	2	2	0	3	5
37	6		Area Elective IV	AE	2	2	2	3	5
38	6		Faculty Elective II	FE	3	0	0	3	5
Total Credits					12	6	0	15	30

YEAR 4
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
39	7	İLET401	Digital Aesthetics	FC	3	0	0	3	5
40	7	İLET403	Creative Pitching	FC	2	4	0	4	10
41	7		Area Elective V	AE	2	2	2	3	5
42	7		Faculty Elective III	FE	2	2	2	3	5
43	7		University Elective I	UE	3	0	0	3	5
Total Credits					12	8	0	16	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	K	ECTS
44	8	YMED402	New Generation Media	AC	3	0	0	3	5
45	8	YMED404	Final Project	AC	2	4	0	4	10
46	8		Area Elective VI	AE	2	2	2	3	5
47	8		Faculty Elective IV	FE	2	2	2	3	5
48	8		University Elective II	UE	3	0	0	3	5
Total Credits					12	8	0	16	30

AREA ELECTIVE COURSES
Course No	Semester	Course Code	Course Name	Credit
Course No	Semester	Course Code	Course Name	T	P	L	K	ECTS
1.	3	YMED207	Dynamic Web Design	2	2	0	3	5
2.	3	YMED209	History of Digital Media	3	0	0	3	5
3.	3	YMED211	Narrative Types in Media	2	2	0	3	5
4.	3	YMED217	Video Production	2	2	0	3	5
5.	4	YMED206	Social Media Content Management	2	2	0	3	5
6.	4	YMED208	Digital Media Theories	3	0	0	3	5
7.	4	YMED210	Design For Media	2	2	0	3	5
8.	4	YMED214	Political Communication Campaigns	3	0	0	3	5
9.	4	YMED216	Media Ethics	3	0	0	3	5
10.	4	YMED218	Commercial Photography	2	2	0	3	5
11.	4	YMED222	Strategic Communication and Management	3	0	0	3	5
12.	4	YMED226	Investigative Journalism	3	0	0	3	5
13.	5	YMED305	Intercultural Digital Communication	3	0	0	3	5
14.	5	YMED309	Viral Advertising	2	2	0	3	5
15.	5	YMED311	Media, Power and Culture	3	0	0	3	5
16.	6	YMED310	Sound Effect Design	2	2	0	3	5
17.	6	YMED312	Video Studies	2	2	0	3	5
18.	6	YMED314	Financial Literacy	3	0	0	3	5
19.	7	YMED401	Creative Coding	2	2	0	3	5
20.	7	YMED403	Freedom of Expression	3	0	0	3	5
21.	7	YMED405	Perception and Visual Reading in Design	2	2	0	3	5
22.	8	YMED410	Creative Advertising Design	2	2	0	3	5

FACULTY ELECTIVE COURSES
Course No	Semester	Course Code	Course Name	Credit
Course No	Semester	Course Code	Course Name	T	P	L	K	ECTS
1.	5	İLET104	Behavioral Sciences	3	0	0	3	5
2.	5	İLET307	Diction and Elocution	3	0	0	3	5
3.	6	İLET308	Peace Journalism	3	0	0	3	5
4.	6	İLET312	Media Law and Ethics	3	0	0	3	5
5.	6	İLET316	Social Psychology	3	0	0	3	5
6.	7	İLET405	Analysis of Music in Communication	3	0	0	3	5
7.	7	İLET407	Social Media Management	2	2	0	3	5
8.	8	İLET406	Film Analysis	3	0	0	3	5
9.	8	GİTA103	History of Visual Communication	3	0	0	3	5

UNIVERSITY ELECTIVE COURSES
Course No	Semester	Course Code	Course Name	Credit
Course No	Semester	Course Code	Course Name	T	P	L	K	ECTS
1.	7	OYNC223	Voiceover	3	0	0	3	5
2.	7	OYNC225	Performing Arts Management and Communication	3	0	0	3	5
3.	8	OYNC224	Philosophy of Art	3	0	0	3	5
4.	8	MSSF321	Pop Culture	3	0	0	3	5

No	Programme Learning Outcomes
1	Knows the historical development of the field of communication, basic concepts, theories and research methods.
2	Knows the principles and elements of basic design.
3	Has knowledge about new media history, theories and theoreticians.
4	Knows the structural, managerial and technical characteristics of new media.
5	Can follow the developments and format changes in the digital world and apply them in multimedia productions created by adapting to them.
6	Has knowledge about new media literacy.
7	Develop an understanding of the impact and importance of visual culture in its various global forms.
8	Have knowledge of laws, regulations, legislation, and professional ethical values related to the field.
9	Have the ability to understand and critically analyze new media content.
10	Designs, implements and develops environments related to content production and management by analyzing data for digital platforms.
11	Learns to communicate and market the created works in different global forms on various digital platforms.
12	Has the ability to use research methods and techniques in the field of new media.
13	Has the ability to use digital platforms effectively in visual design issues.
14	Has the competence of handling and analyzing messages in the field of new media from a critical perspective.
15	Has the competence of research, planning, implementation and reporting at the project stage.
16	Has the competence to develop new media products with creative thinking, entrepreneurship and original perspective.
17	Has the competence to create and present a comprehensive digital portfolio of his/her works including research, thesis, news articles, films, websites, photo essays and animations.
18	Evaluates the effects of artificial intelligence on the new media ecosystem; knows, applies and analyzes creative content production, distribution and interaction processes using techniques such as machine learning, natural language processing and computer vision.
19	Have the ability to analyze ethical dimensions and the responsibility to act ethically while incorporating artificial intelligence into their work.

YEAR 1
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
1	1	İLET101	Fundamentals of Communication	FC	3	0	0	3	5
2	1	İLET103	Media Literacy	AC	3	0	0	3	5
3	1	YMED101	Media Skills	AC	2	2	0	3	5
4	1	YMED105	Digital Design Concepts	AC	1	4	0	3	5
5		YDEM103	Basic Photography	AC	2	2	0	3	6
6	1	INGL101	Academic English I	UC	3	0	0	3	4
Total Credits					14	6	0	18	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
7	2	ILET122	Digital Storytelling	FC	2	2	0	3	5
8	2	ILET102	History of Communication	FC	3	0	0	3	5
9	2	YMED102	Web Technologies	AC	2	2	0	3	6
10	2	RKLM132	Creative Advertising Design	AC	2	2	0	3	5
11	2	GITA132	Computer Graphics and Image	AC	2	2	0	3	3
12	2	INGL102	Academic English II	UC	3	0	0	3	4
Total Credits					14	8	0	18	30

YEAR 2
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
13	3	ILET201	Theories of Communication	FC	3	0	0	3	5
14	3	TUDI201	Turkish Language I	UC	2	2	0	2	2
15	3	YMED203	Digital Media Marketing	AC	2	2	0	3	5
16	3	YMED205	Publishing	AC	2	2	0	3	6
17	3	AIIT201	Atatürk Principles and History of Revolutions I	UC	2	0	0	2	2
18	3	YMED201	Game Design Concepts	AC	2	2	0	3	5
19	3	AE	Area Elective I	AE	3	0	0	3	5
Total Credits					16	8	0	19	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
20	4	ILET202	Sociology of Communication	FC	3	0	0	3	5
21	4	ILET204	Innovative Approaches in Communication	FC	3	0	0	3	5
22	4	YMED204	Interactive Design	AC	2	2	0	3	5
23	4	TUDI202	Turkish Language II	UC	2	0	0	2	2
24	4	AIIT202	Atatürk Principles and History of Revolutions II	UC	2	0	0	2	2
25	4	YMED202	Podcasting and Blogging	AC	3	0	0	3	6	DIME 205
26	4	AE	Area Elective II	AE	3	0	0	3	5
Total Credits					18	2	0	19	30

YEAR 3
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
27	5	ILET301	Research Methods in Social Sciences	FC	3	0	0	3	5
28	5	YMED301	Writing Skills	AC	2	2	0	3	5
29	5	GITA307	Infographic Design	FC	2	2	0	3	5
30	5	FIDE331	Motion Design and Visual Effect	AC	2	2	0	3	5
31	5	AE	Area Elective III	AE	3	0	0	3	5
32	5	FE	Faculty Elective I	FE	3	0	0	3	5
Total Credits					12	6	0	18	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
33	6	ILET302	Creative and Critical Thinking	FC	3	0	0	3	5
34	6	YMED302	Creative Data Visualization	FC	2	2	0	3	5
35	6	YMED304	Digital Media Portfolio	AC	2	2	0	3	5
36	6	YMED308	Internship	AC	0	0	0	0	5
37	6	AE	Area Elective IV	AE	3	0	0	3	5
38	6	FE	Faculty Elective II	FE	3	0	0	3	5
Total Credits					13	4	0	15	30

YEAR 4
*FALL*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
39	7	ILET403	Creative Pitching	FC	2	4	0	4	10
40	7	ILET401	Digital Aesthetics	FC	3	0	0	3	5
41	7	AE	Area Elective V	AE	2	2	0	3	5
42	7	FE	Faculty Elective III	FE	2	2	0	3	5
43	7	UE	University Elective I	UE	2	2	0	3	5
Total Credits					11	10	0	16	30
*SPRING*
Course No	Semester	Course Code	Course Name	Course Category	Credit					Pre-requisite
Course No	Semester	Course Code	Course Name	Course Category	T	P	L	C	ECTS	Pre-requisite
44	8	YMED402	New Generation Media	AC	3	0	0	3	5
45	8	YMED404	Final Project	AC	2	4	0	4	10
46	8	AE	Area Elective VI	AE	3	0	0	3	5
47	8	FE	Faculty Elective IV	FE	3	0	0	3	5
48	8	UE	University Elective II	UE	3	0	0	3	5
Total Credits					14	4	0	16	30

AREA ELECTIVE COURSES
Course No	Semester	Course Code	Course Name	Credit
Course No	Semester	Course Code	Course Name	T	P	L	K	ECTS
1.	3	YMED207	Dynamic Web Design	2	2	0	3	5
2.	3	YMED209	History of Digital Media	3	0	0	3	5
3.	3	YMED211	Narrative Types in Media	2	2	0	3	5
4.	3	YMED217	Video Production	2	2	0	3	5
5.	4	YMED206	Social Media Content Management	2	2	0	3	5
6.	4	YMED208	Digital Media Theories	3	0	0	3	5
7.	4	YMED210	Design For Media	2	2	0	3	5
8.	4	YMED214	Political Communication Campaigns	3	0	0	3	5
9.	4	YMED216	Media Ethics	3	0	0	3	5
10.	4	YMED218	Commercial Photography	2	2	0	3	5
11.	4	YMED222	Strategic Communication and Management	3	0	0	3	5
12.	4	YMED226	Investigative Journalism	3	0	0	3	5
13.	5	YMED305	Intercultural Digital Communication	3	0	0	3	5
14.	5	YMED309	Viral Advertising	2	2	0	3	5
15.	5	YMED311	Media, Power and Culture	3	0	0	3	5
16.	6	YMED310	Sound Effect Design	2	2	0	3	5
17.	6	YMED312	Video Studies	2	2	0	3	5
18.	6	YMED314	Financial Literacy	3	0	0	3	5
19.	7	YMED401	Creative Coding	2	2	0	3	5
20.	7	YMED403	Freedom of Expression	3	0	0	3	5
21.	7	YMED405	Perception and Visual Reading in Design	2	2	0	3	5
22.	8	YMED410	Creative Advertising Design	2	2	0	3	5

FACULTY ELECTIVE COURSES
Course No	Semester	Course Code	Course Name	Credit
Course No	Semester	Course Code	Course Name	T	P	L	K	ECTS
1.	5	İLET104	Behavioral Sciences	3	0	0	3	5
2.	5	İLET307	Diction and Elocution	3	0	0	3	5
3.	6	İLET308	Peace Journalism	3	0	0	3	5
4.	6	İLET312	Media Law and Ethics	3	0	0	3	5
5.	6	İLET316	Social Psychology	3	0	0	3	5
6.	7	İLET405	Analysis of Music in Communication	3	0	0	3	5
7.	7	İLET407	Social Media Management	2	2	0	3	5
8.	8	İLET406	Film Analysis	3	0	0	3	5
9.	8	GİTA103	History of Visual Communication	3	0	0	3	5

UNIVERSITY ELECTIVE COURSES
Course No	Semester	Course Code	Course Name	Credit
Course No	Semester	Course Code	Course Name	T	P	L	K	ECTS
1.	7	OYNC223	Voiceover	3	0	0	3	5
2.	7	OYNC225	Performing Arts Management and Communication	3	0	0	3	5
3.	8	OYNC224	Philosophy of Art	3	0	0	3	5
4.	8	MSSF321	Pop Culture	3	0	0	3	5

No	Programme Learning Outcomes
1	Enables students to develop informed, critical and creative approaches to understanding the principles of visual communication in contemporary culture.
2	Demonstrate knowledge of different features of the discipline and its key assumptions, debates and theoretical models.
3	Develop advanced practical skills in a range of commercial and creative contexts, including graphic and audiovisual multimedia design.
4	Build an understanding of the influence and importance of visual culture in its various global forms.
5	Interactive media, including graphic design, web design and video production, offer the opportunity to take rigorous practice-based courses alongside theoretical analysis of visual representation in a social context.
6	It encourages intellectual curiosity and the use of evidence-based argument and debate, both oral and written.
7	It encourages students to develop as reflective, critical, independent thinkers who will actively and enthusiastically engage with the wider world.
8	Know the different periods and historical development of visual communication.
9	Learn to work professionally, maintain high standards of practice and gain the ability to work as a team, adapting to rapidly changing environments.
10	Understand visual cultures in various past societies, contemporary and future design trends.
11	Develop knowledge of visual design above and below the line in a commercial context.
12	Understand the terminology and methodology of critical visual analysis.

No	Programme Learning Outcomes
1	Knows the historical development of the field of communication, basic concepts, theories and research methods.
2	Knows the principles and elements of basic design.
3	Has knowledge about new media history, theories and theoreticians.
4	Knows the structural, managerial and technical characteristics of new media.
5	Can follow the developments and format changes in the digital world and apply them in multimedia productions created by adapting to them.
6	Has knowledge about new media literacy.
7	Develop an understanding of the impact and importance of visual culture in its various global forms.
8	Have knowledge of laws, regulations, legislation, and professional ethical values related to the field.
9	Have the ability to understand and critically analyze new media content.
10	Designs, implements and develops environments related to content production and management by analyzing data for digital platforms.
11	Learns to communicate and market the created works in different global forms on various digital platforms.
12	Has the ability to use research methods and techniques in the field of new media.
13	Has the ability to use digital platforms effectively in visual design issues.
14	Has the competence of handling and analyzing messages in the field of new media from a critical perspective.
15	Has the competence of research, planning, implementation and reporting at the project stage.
16	Has the competence to develop new media products with creative thinking, entrepreneurship and original perspective.
17	Has the competence to create and present a comprehensive digital portfolio of his/her works including research, thesis, news articles, films, websites, photo essays and animations.

No	Programme Learning Outcomes
1	Knows the historical development of the field of communication, basic concepts, theories and research methods.
2	Knows the principles and elements of basic design.
3	Has knowledge about new media history, theories and theoreticians.
4	Knows the structural, managerial and technical characteristics of new media.
5	Can follow the developments and format changes in the digital world and apply them in multimedia productions created by adapting to them.
6	Has knowledge about new media literacy.
7	Develop an understanding of the impact and importance of visual culture in its various global forms.
8	Have knowledge of laws, regulations, legislation, and professional ethical values related to the field.
9	Have the ability to understand and critically analyze new media content.
10	Designs, implements and develops environments related to content production and management by analyzing data for digital platforms.
11	Learns to communicate and market the created works in different global forms on various digital platforms.
12	Has the ability to use research methods and techniques in the field of new media.
13	Has the ability to use digital platforms effectively in visual design issues.
14	Has the competence of handling and analyzing messages in the field of new media from a critical perspective.
15	Has the competence of research, planning, implementation and reporting at the project stage.
16	Has the competence to develop new media products with creative thinking, entrepreneurship and original perspective.
17	Has the competence to create and present a comprehensive digital portfolio of his/her works including research, thesis, news articles, films, websites, photo essays and animations.
18	Evaluates the effects of artificial intelligence on the new media ecosystem; knows, applies and analyzes creative content production, distribution and interaction processes using techniques such as machine learning, natural language processing and computer vision.
19	Have the ability to analyze ethical dimensions and the responsibility to act ethically while incorporating artificial intelligence into their work.